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An Empirical Test of Brand Love and Brand Loyalty for Restaurants during the COVID-19 Era: A Moderated Moderation Approach
16 references·4 citing·43 second hop
An Empirical Test of Brand Love and Brand Loyalty for Restaurants during the COVID-19 Era: A Moderated Moderation Approach (2021)An Empirical Test of Brand Love and Brand…Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Impact of Covid-19 on consume…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Brand Love (2011)Brand LoveSome antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Exploratory and confirmatory factor analysis: Understanding concepts and applications. (2004)Exploratory and confirmatory …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Adult attachment, working models, and relationship quality in dating couples. (1990)Adult attachment, working mod…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A triangular theory of love. (1986)A triangular theory of love.Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Translation and content analysis of oral and written materials (1980)Translation and content analy…Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews (2023)Warmth or competence: underst…Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials (2023)Examining the Role of Social …Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise (2023)Analyzing the Influence of eW…The Role of Brand Love in the Influence of Online Shopping Website Quality and Brand Experience on Costumer Loyalty (2022)The Role of Brand Love in the…Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 1990Adult attachment, working models, and relationship quality in dating couples.3,677 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 2004Exploratory and confirmatory factor analysis: Understanding concepts and applications.3,468 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1,765 cited
  • 1997

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Customer delight: Foundations, findings, and managerial insight
1,649 cited
  • 2011Brand Love1,603 cited
  • Cited by

    • 2023Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise15 cited
    • 2023Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials14 cited
    • 2023Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews12 cited
    • 2022The Role of Brand Love in the Influence of Online Shopping Website Quality and Brand Experience on Costumer Loyalty8 cited