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Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
16 references·1 citing·52 second hop
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References

  • 2002Analyzing the Past to Prepare for the Future: Writing a Literature Review7,645 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
  • 2019How artificial intelligence will change the future of marketing3,472 cited
  • 2016Digital marketing: A framework, review and research agenda2,049 cited
  • 2013Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM958 cited
  • 2018Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice898 cited
  • 2017Social media analytics – Challenges in topic discovery, data collection, and data preparation848 cited
  • 2016Factors influencing big data decision-making quality798 cited
  • 2002Avoid the four perils of CRM.699 cited
  • 2007The structure and evolution of the strategic management field: A content analysis of 26 years of strategic management research613 cited
  • 2020Circular economy business models: The state of research and avenues ahead605 cited
  • 2009Predicting SMEs' adoption of enterprise systems582 cited
  • 2020Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel513 cited
  • 2000Customer Relationship Management (CRM) in financial services

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510 cited
  • 2015Social media marketing and advertising488 cited
  • 2020Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics474 cited
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    • 2022What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model117 cited