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“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees
16 references·0 citing·42 second hop
“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees (2021)“Come and join us”: How tech brands use s…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Employer Image and Employer Branding: What We Know and What We Need to Know (2016)Employer Image and Employer B…Qualitative Research Practice : A Guide for Social Science Students and Researchers (2012)Qualitative Research Practice…Employer branding: strategic implications for staff recruitment (2010)Employer branding: strategic …Diffusion of Innovations (2010)Diffusion of InnovationsThe Oxford Handbook of Human Resource Management (2008)The Oxford Handbook of Human …Organizational Identity and Employer Image: Towards a Unifying Framework * (2007)Organizational Identity and E…Qualitative research practice: a guide for social science students and researchers (2003)Qualitative research practice…Marketing of High-Technology Products and Innovations (2001)Marketing of High-Technology …Success in High-Technology Markets: Is Marketing Capability Critical? (1999)Success in High-Technology Ma…Recruiting Employees: Individual and Organizational Perspectives (1998)Recruiting Employees: Individ…The employer brand (1996)The employer brandEngineering Culture: Control and Commitment in a High-Tech Corporation. (1995)Engineering Culture: Control …CORPORATE IMAGE, RECRUITMENT IMAGE AND INITIAL JOB CHOICE DECISIONS. (1993)CORPORATE IMAGE, RECRUITMENT …The structure of work: Job design and roles. (1991)The structure of work: Job de…The Economics of Modern Manufacturing: Technology, Strategy, and Organization (1990)The Economics of Modern Manuf…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Firm resources and sustained competitive advantage (2004)Research and theory on high‐performance work systems: progressing the high‐involvement stream (2008)Employee Well‐being and the HRM–Organizational Performance Relationship: A Review of Quantitative Studies (2011)Beyond Motivation: Job and Work Design for Development, Health, Ambidexterity, and More (2013)Manufacturer-supplier relationships in Japan and the concept of relation-specific skill (1989)Comparative Economic Organization: The Analysis of Discrete Structural Alternatives (1991)Increasing Returns, Path Dependence, and the Study of Politics (2000)Varieties of Capitalism (2001)Principles of Marketing (1972)Foundations of social theory (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Corporate brands: what are they? What of them? (2003)Captivating company: dimensions of attractiveness in employer branding (2005)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)A resource‐based view of the firm (1984)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Dynamic capabilities and strategic management (1997)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view (2008)A Theory of Social Comparison Processes (1954)The Strength of Weak Ties (1973)Bowling alone: the collapse and revival of American community (2000)Digital Distinction: Status‐Specific Types of Internet Usage * (2009)How Does Social Media Impact Bitcoin Value? 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(2011)The Autonomy Paradox: The Implications of Mobile Email Devices for Knowledge Professionals (2013)Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories (2000)Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology (2006)The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation (2010)The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review (2016)A Hybrid Approach to Thematic Analysis in Qualitative Research: Using a Practical Example (2018)Defining digital transformation: Results from expert interviews (2019)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2003Qualitative research practice: a guide for social science students and researchers10,543 cited
  • 1990The Economics of Modern Manufacturing: Technology, Strategy, and Organization2,643 cited
  • 2012Qualitative Research Practice : A Guide for Social Science Students and Researchers1,774 cited
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  • 2016Employer Image and Employer Branding: What We Know and What We Need to Know450 cited
  • 2010Employer branding: strategic implications for staff recruitment434 cited

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  • 2007Organizational Identity and Employer Image: Towards a Unifying Framework *421 cited
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