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‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions
16 references·6 citing·54 second hop
‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions (2021)‘I had no idea that greenwashing was even…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…Using narratives and storytelling to communicate science with nonexpert audiences (2014)Using narratives and storytel…Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure (2014)Greenwash vs. Brownwash: Exag…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)The Harm of Symbolic Actions …Greenwash: Corporate Environmental Disclosure under Threat of Audit (2011)Greenwash: Corporate Environm…Cognitive Load Theory (2011)Cognitive Load TheoryCommunicating Climate Change: Why Frames Matter for Public Engagement (2009)Communicating Climate Change:…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…When Are Corporate Environmental Policies a Form of Greenwashing? (2005)When Are Corporate Environmen…Starting at the Beginning: An Introduction to Coefficient Alpha and Internal Consistency (2003)Starting at the Beginning: An…Aids to computer-based multimedia learning (2002)Aids to computer-based multim…Prediction and Intervention in Health‐Related Behavior: A Meta‐Analytic Review of Protection Motivation Theory (2000)Prediction and Intervention i…A Short, Reliable Measure of Subjective Knowledge (1999)A Short, Reliable Measure of …A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…The effect of severity of initiation on liking for a group. (1959)The effect of severity of ini…Signals vs. Reality: Consumer Responses to Green Claims in Quick Commerce (2025)Signals vs. Reality: Consumer…Infection mechanism of greenwashing behavior of construction material enterprises under multi-agent interaction (2024)Infection mechanism of greenw…An experimental test of a greenwashing inoculation intervention in Ireland: Effects of ‘pre-bunking’ on identification, consumer trust and purchase intentions (2024)An experimental test of a gre…Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing (2023)Greenwashing in the Fashion I…Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics (2023)Exploring the Knowledge Struc…Understanding worldview beliefs to allay skepticism toward CSR advertising (2022)Understanding worldview belie…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

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  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
  • 2002Aids to computer-based multimedia learning

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800 cited
  • 2005When Are Corporate Environmental Policies a Form of Greenwashing?621 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • Cited by

    • 2023Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics30 cited
    • 2025Signals vs. Reality: Consumer Responses to Green Claims in Quick Commerce28 cited
    • 2024Infection mechanism of greenwashing behavior of construction material enterprises under multi-agent interaction25 cited
    • 2024An experimental test of a greenwashing inoculation intervention in Ireland: Effects of ‘pre-bunking’ on identification, consumer trust and purchase intentions24 cited
    • 2023Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing15 cited
    • 2022Understanding worldview beliefs to allay skepticism toward CSR advertising12 cited