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The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
16 references·1 citing·55 second hopsampled
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective (2021)The role of religious advertising and per…Nudging with Care: The Risks and Benefits of Social Information (2019)Nudging with Care: The Risks …WSJ Category Kings - The Impact of Media Attention on Consumer and Mutual Fund Investment Decisions (2015)WSJ Category Kings - The Impa…From mechanism to virtue: Evaluating Nudge theory (2015)From mechanism to virtue: Eva…Winners in the spotlight: Media coverage of fund holdings as a driver of flows (2014)Winners in the spotlight: Med…The role of Islamic values on green purchase intention (2014)The role of Islamic values on…Attracting Investor Attention through Advertising (2014)Attracting Investor Attention…The new wave of transformational Islamic marketing (2012)The new wave of transformatio…When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters (2011)When Should the Customer Real…Does Media Coverage of Stocks Affect Mutual Funds' Trading and Performance? (2011)Does Media Coverage of Stocks…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Out of Sight, Out of Mind: The Effects of Expenses on Mutual Fund Flows* (2005)Out of Sight, Out of Mind: Th…Personal Selling and Sales Management: A Relationship Marketing Perspective (1999)Personal Selling and Sales Ma…Ethical and Legal Foundations of Relational Marketing Exchanges (1993)Ethical and Legal Foundations…Determinants of Selling Effectiveness: The Importance of Declarative Knowledge to the Personal Selling Concept (1988)Determinants of Selling Effec…Response bias, social desirability and dissimulation (1986)Response bias, social desirab…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan (2024)The paradox of Islamic percep…Risk, Return, and Equilibrium: Empirical Tests (1973)Common risk factors in the returns on stocks and bonds (1993)Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency (1993)The impact of firms’ social media initiatives on operational efficiency and innovativeness (2016)Investor Attention and Stock Returns (2018)Retail investor attention and stock price crash risk: Evidence from China (2019)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)A new scale of social desirability independent of psychopathology. 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(2003)From bad to worse (2012)How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation (2012)Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? (2012)Features of similarity. (1977)Categories and Concepts (1981)Categorization and Representation of Physics Problems by Experts and Novices* (1981)An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction (2002)Influence Tactics for Effective Adaptive Selling (2006)Making Sales Technology Effective (2006)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)On Persistence in Mutual Fund Performance (1997)Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors (2000)Mutual Fund Attributes and Investor Behavior (2007)Participation Costs and the Sensitivity of Fund Flows to Past Performance (2007)The real effects of mandated information on social responsibility in financial reports: Evidence from mine-safety records (2017)The Cross-Section of Expected Stock Returns (1992)Rumor Has It: Sensationalism in Financial Media (2015)Media Coverage of Firms: Background, Integration, and Directions for Future Research (2019)What Do Mutual Fund Investors Really Care About? (2021)
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1986Response bias, social desirability and dissimulation1,033 cited
  • 1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
  • 1999Personal Selling and Sales Management: A Relationship Marketing Perspective800 cited
  • 2005Out of Sight, Out of Mind: The Effects of Expenses on Mutual Fund Flows*800 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 2011When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters531 cited
  • 2014Attracting Investor Attention through Advertising491 cited
  • 2014Winners in the spotlight: Media coverage of fund holdings as a driver of flows361 cited
  • 1988Determinants of Selling Effectiveness: The Importance of Declarative Knowledge to the Personal Selling Concept279 cited
  • 2015WSJ Category Kings - The Impact of Media Attention on Consumer and Mutual Fund Investment Decisions248 cited
  • 2011Does Media Coverage of Stocks Affect Mutual Funds' Trading and Performance?213 cited
  • 2015From mechanism to virtue: Evaluating Nudge theory167 cited
  • 2012The new wave of transformational Islamic marketing155 cited
  • 2019

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Nudging with Care: The Risks and Benefits of Social Information
152 cited
  • 2014The role of Islamic values on green purchase intention146 cited
  • Cited by

    • 2024The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan6 cited