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Prediction of Customer Lifetime Value Using Machine Learning · Study

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ChapterPrediction of Customer Lifetime Value Using Machine Learning

Kandula Balagangadhar2021

Chapter2021

Prediction of Customer Lifetime Value Using Machine Learning

Kandula Balagangadhar · Debabrata Swain · Samiksha Shukla · Lija Jacob

6 citations·0/0 files stored·Advances in intelligent systems and computing

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Customer churn and segmentation Customer Service Quality and Loyalty Data Mining and Machine Learning Applications

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References

2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining 2018RFM ranking – An effective approach to customer segmentation 2019Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market 2019Predicting customer value per product: From RFM to RFM/P 2018Mechanics of engendering customer loyalty: A conceptual framework 2017Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach 2019Analysis for Customer Lifetime Value Categorization with RFM Model 2017Understanding the dimensions of customer relationships in the hotel and restaurant industries

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Year2021

Typechapter

Published2021-09-19

VenueAdvances in intelligent systems and computing

ISSN-L2194-5357

Languageen

Citations6

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-981-16-3346-1_22

openalex_workW3200206754

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