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Prediction of Customer Lifetime Value Using Machine Learning
14 references·0 citing·54 second hop
Prediction of Customer Lifetime Value Using Machine Learning (2021)Prediction of Customer Lifetime Value Usi…Predicting customer value per product: From RFM to RFM/P (2019)Predicting customer value per…Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market (2019)Linking lifestyle to customer…Estimating Customer Segmentation based on Customer Lifetime Value Using Two-Stage Clustering Method (2019)Estimating Customer Segmentat…Analysis for Customer Lifetime Value Categorization with RFM Model (2019)Analysis for Customer Lifetim…Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method (2018)Segmenting Retail Customers w…RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games (2018)Profit Optimizing Churn Predi…Mechanics of engendering customer loyalty: A conceptual framework (2018)Mechanics of engendering cust…Customer Life Time Value Model Framework Using Gradient Boost Trees with RANSAC Response Regularization (2018)Customer Life Time Value Mode…Airline customer lifetime value estimation using data analytics supported by social network information (2018)Airline customer lifetime val…Understanding the dimensions of customer relationships in the hotel and restaurant industries (2017)Understanding the dimensions …Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach (2017)Does country-of-origin brand …The Research and Application of Customer Segmentation on E-Commerce Websites (2016)The Research and Application …Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining (2012)Data mining for the online re…Customer Relationship Management: A Databased Approach (2005)A decision-making framework for precision marketing (2014)RFM model for customer purchase behavior using K-Means algorithm (2019)RFM-based repurchase behavior for customer classification and segmentation (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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The role of marketing and shopping environment (2021)Evolving to a New Dominant Logic for Marketing (2003)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Creating Enduring Customer Value (2016)User Value Identification Based on Improved RFM Model and K‐Means++ Algorithm for Complex Data Analysis (2021)New RFM-D classification model for improving customer analysis and response prediction (2023)A framework to improve churn prediction performance in retail banking (2024)Strategic database marketing (1994)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Decision making with the analytic hierarchy process (2008)Research on improved RFM customer segmentation model based on K-Means algorithm (2020)An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business (2021)An approach for sales forecasting (2022)B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM (2022)A review on customer segmentation methods for personalized customer targeting in e-commerce use cases (2023)
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References

  • 2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining252 cited
  • 2018RFM ranking – An effective approach to customer segmentation214 cited
  • 2019Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market101 cited
  • 2019Predicting customer value per product: From RFM to RFM/P92 cited
  • 2018Mechanics of engendering customer loyalty: A conceptual framework80 cited
  • 2017Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach71 cited
  • 2019Analysis for Customer Lifetime Value Categorization with RFM Model56 cited
  • 2017Understanding the dimensions of customer relationships in the hotel and restaurant industries52 cited
  • 2018Airline customer lifetime value estimation using data analytics supported by social network information44 cited
  • 2018Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games44 cited
  • 2016The Research and Application of Customer Segmentation on E-Commerce Websites36 cited
  • 2019Estimating Customer Segmentation based on Customer Lifetime Value Using Two-Stage Clustering Method28 cited
  • 2018Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method26 cited
  • 2018Customer Life Time Value Model Framework Using Gradient Boost Trees with RANSAC Response Regularization

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