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Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers

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References

2016Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers1,511 cited
2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
2019Instafamous and social media influencer marketing1,038 cited
2019Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns788 cited
2017The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude678 cited
2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited
2009Guest editorial: perspectives on sustainable consumption165 cited
2017The Role of Influencer Marketing and Social Influencers in Public Health129 cited

Cited by

2023Greenwashing: a rapid escape from sustainability or a slow transition?70 cited
2023The role of travel influencers in volunteer tourism: an application of the cognitive response theory38 cited
2024Preaching to the choir: Do green influencers make a difference?38 cited
2024Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption36 cited
2024Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers31 cited

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2024Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions31 cited

2025Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam29 cited

2025Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity23 cited

2024The Role of Green Brands on Achieving 2030 Sustainable Development Goals (2030 SDGs)22 cited

2025Green influencers' source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study19 cited

2023Circular economy and agriculture: mapping scientific productivity, research pattern and future research direction17 cited

2024From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?17 cited

2024The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan13 cited