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Toward the theory of relationship management in public relations: How to cultivate quality relationships?
1 references·16 citing·53 second hop
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References

  • 1982The Dialogic Imagination: Four Essays7,540 cited

Cited by

  • 2019Engaged at work? An employee engagement model in public relations74 cited
  • 2018Social messengers as the new frontier of organization-public engagement: A WeChat study73 cited
  • 2010Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports73 cited
  • 2016A comparative excellence framework for communication management59 cited
  • 2012Public relations identity and the stakeholder–organization relationship: A revised theoretical position for public relations scholarship58 cited
  • 2016Cultivating Quality Employee-Organization Relationships: The Interplay among Organizational Leadership, Culture, and Communication54 cited
  • 2011Public relations and strategic management: Institutionalizing organization–public relationships in contemporary society43 cited
  • 2015The role of new public relations practitioners as social media experts42 cited
  • 2016Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships42 cited
  • 2017Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics36 cited
  • 2012Exploring the Roles of Organization-Public Relationships in the Strategic Management Process: Towards an Integrated Framework27 cited
  • 2019The impacts of customer involvement on the relationship between relationship quality and performance

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26 cited
  • 2022Boundary Spanners of Humanity25 cited
  • 2013Communicating for organisational legitimacy: The case of the Potchefstroom Fire Protection Association17 cited
  • 2017Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies16 cited
  • 2014Paradox in Public Relations: Why Managing Relating Makes More Sense Than Managing Relationships14 cited