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Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia
16 references·0 citing·50 second hopsampled
Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia (2021)Empirical Analysis of the Influence of Di…Social media engagement behaviour: a uses and gratifications perspective (2015)Social media engagement behav…What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM (2014)What makes online reviews hel…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …What Makes Online Content Viral? (2011)What Makes Online Content Vir…Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior (2011)Generalizations on consumer i…Marketing 3.0 (2010)Marketing 3.0Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Relationships between Culture and Service Quality Perceptions (2000)The Relationships between Cul…Strategy Retold: Toward a Narrative View of Strategic Discourse (1997)Strategy Retold: Toward a Nar…SERVQUAL revisited: a critical review of service quality (1996)SERVQUAL revisited: a critica…Two Approaches to Service Quality Dimensions (1991)Two Approaches to Service Qua…The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm (1991)The Storytelling Organization…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Quality Is Free: The Art of Making Quality Certain (1979)The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service (2002)Service quality models: a review (2005)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Role of social media in online travel information search (2009)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)An Investigation into the Determinants of Customer Satisfaction (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A simplest systematics for the organization of turn-taking for conversation (1974)Narration as a human communication paradigm: The case of public moral argument (1984)ORGANIZATIONAL CHANGE AND DEVELOPMENT (1999)Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources (2001)Sensemaking in Organizations: Taking Stock and Moving Forward (2013)The Discovery of Grounded Theory (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015)Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Strength of Weak Ties (1973)Qualitative Data Analysis: An Expanded Sourcebook (1994)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The spreading of misinformation online (2016)Diffusion of Innovations 1 (2019)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Advances in Consumer Research (2025)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Exploration and Exploitation in Organizational Learning (1991)The fifth discipline, the art and practice of the learning organization (1991)Qualitative Research and the Academy of Management Journal (2004)Completing the Practice Turn in Strategy Research (2006)Social Behavior as Exchange (1958)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior (2013)Beyond misinformation: Understanding and coping with the “post-truth” era. (2017)The spread of true and false news online (2018)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2011What Makes Online Content Viral?3,283 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,267 cited
  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,684 cited
  • 2014What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM1,084 cited
  • 1996SERVQUAL revisited: a critical review of service quality1,036 cited
  • 1997Strategy Retold: Toward a Narrative View of Strategic Discourse1,011 cited
  • 2000The Relationships between Culture and Service Quality Perceptions807 cited
  • 2015Social media engagement behaviour: a uses and gratifications perspective773 cited
  • 1991Two Approaches to Service Quality Dimensions711 cited
  • 2014Business to business digital content marketing: marketers’ perceptions of best practice

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613 cited
  • 2010Marketing 3.0593 cited
  • 2011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior577 cited
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