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What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
16 references·7 citing·37 second hop
What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model (2021)What influences the purchase of virtual g…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Online social networks: Why do students use facebook? (2010)Online social networks: Why d…Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique (2010)Method Variance and Marker Va…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007)Through a Glass Darkly: Infor…The Role of Espoused National Cultural Values in Technology Acceptance1 (2006)The Role of Espoused National…Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Review : A Review of Culture …Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…Guanxi and organizational dynamics: organizational networking in Chinese firms (2001)Guanxi and organizational dyn…Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Time Flies When You’re Having…Social presence as a predictor of satisfaction within a computer‐mediated conferencing environment (1997)Social presence as a predicto…Flow: The Psychology of Optimal Experience (1991)Flow: The Psychology of Optim…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory (2025)Impulsive buying behaviour in…Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites (2025)Applying the S-O-R model to e…Research on the motivation for viewer addiction to live streaming: a cross-cultural investigation of China and the USA (2024)Research on the motivation fo…Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds (2024)Online younger viewers’ motiv…Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming (2024)Live Influence: Redefining Cr…Who’s watching? Classifying sports viewers on social live streaming services (2022)Who’s watching? Classifying s…Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective (2022)Value Co-creation in Sports L…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Self-Efficacy: The Exercise of Control (1999)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)A meta-analysis of the technology acceptance model (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)Social psychological aspects of computer-mediated communication. (1984)The relationships among teacher immediacy behaviors, student motivation, and learning (1990)Global Networks (1993)Assessing Social Presence In Asynchronous Text-based Computer Conferencing (1999)EXAMINING SOCIAL PRESENCE IN ONLINE COURSES IN RELATION TO STUDENTS' PERCEIVED LEARNING AND SATISFACTION (2003)Researching the community of inquiry framework: Review, issues, and future directions (2007)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)GameFlow (2005)Event tourism: Definition, evolution, and research (2007)Measuring and defining the experience of immersion in games (2008)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
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  • 1991Flow: The Psychology of Optimal Experience9,395 cited
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1,501 cited
  • 2006The Role of Espoused National Cultural Values in Technology Acceptance11,169 cited
  • 2007Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities1,138 cited
  • Cited by

    • 2024Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming19 cited
    • 2025Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites17 cited
    • 2022Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective17 cited
    • 2025Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory14 cited
    • 2022Who’s watching? Classifying sports viewers on social live streaming services14 cited
    • 2024Research on the motivation for viewer addiction to live streaming: a cross-cultural investigation of China and the USA9 cited
    • 2024Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds9 cited