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Who’s watching? Classifying sports viewers on social live streaming services · Study

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ArticleWho’s watching? Classifying sports viewers on social live streaming services

Haoyu Liu2022

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Articlebronze2022

Who’s watching? Classifying sports viewers on social live streaming services

Haoyu Liu · Kim Hua Tan · Xianfeng Wu

14 citations·0/0 files stored·Annals of Operations Research

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Service and Product Innovation Digital Marketing and Social Media Sports, Gender, and Society

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References

2007Service-dominant logic: continuing the evolution 2015Institutions and axioms: an extension and update of service-dominant logic 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions 2008On value and value co-creation: A service systems and service logic perspective 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase 2011Introducing COBRAs 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value 2014Value co-creation: concept and measurement

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2025Examining viewers’ impulsive buying behaviour in sports livestreaming commerce

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2022Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspectivearticle · 18 shared references 2023The viewer value co-creation process on sports live streaming platformsarticle · 18 shared references 2023I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platformarticle · 16 shared references 2021The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing researcharticle · 8 shared references 2022How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspectivearticle · 7 shared references 2020Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kongarticle · 7 shared references

Details

Year2022

Typearticle

Published2022-12-03

VenueAnnals of Operations Research

ISSN-L0254-5330

Languageen

Citations14

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s10479-022-05062-y

openalex_workW4311197836

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