References

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• 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
• 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
• 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
• 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
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• 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
• 2014Value co-creation: concept and measurement1,218 cited
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• 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
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• 2013The Complexity of Context: A Service Ecosystems Approach for International Marketing519 cited
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