SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Consumer Brand Engagement Beyond the “Likes”
16 references·2 citing·39 second hop
Consumer Brand Engagement Beyond the “Likes” (2021)Consumer Brand Engagement Beyond the “Lik…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Qualitative Communication Research Methods (1994)Qualitative Communication Res…Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Product/Consumption-Based Aff…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Social Exchange Theory (1976)Social Exchange TheorySocial Behavior as Exchange (1958)Social Behavior as ExchangeJoy and excitement in the purchase process: the role of materialism and brand engagement (2024)Joy and excitement in the pur…Luxury consumption and the dark triad of personality (2023)Luxury consumption and the da…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Theory of Social and Economic Organization. (1948)The Norm of Reciprocity: A Preliminary Statement (1960)Exchange and Power in Social Life. (1965)Abusive supervision and workplace deviance and the moderating effects of negative reciprocity beliefs. (2007)Assessing the growth of remote working and its consequences for effort, well‐being and work‐life balance (2017)Social Exchange Theory: A Critical Review with Theoretical Remedies (2017)The Social Psychology of Groups (1959)Doing more with less? Flexible working practices and the intensification of work (2009)The role of data privacy in marketing (2016)Exchange and Power in Social Life (2017)Essential Guide to Qualitative Methods in Organizational Research (2004)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere (2017)Sample Size Requirements for Structural Equation Models (2013)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Social Exchange Theory (2006)What Makes Online Content Viral? (2011)
this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2007Confirmatory factor analysis for applied research15,614 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2005Social Exchange Theory: An Interdisciplinary Review10,051 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1994Qualitative Communication Research Methods5,404 cited
  • 1958Social Behavior as Exchange5,342 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 1976Social Exchange Theory3,456 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,294 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • Cited by

    • 2023Luxury consumption and the dark triad of personality26 cited
    • 2024Joy and excitement in the purchase process: the role of materialism and brand engagement16 cited