SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer Insights: A Turning Point for Marketing Research Education · Study

WorkConsumer Insights: A Turning Point for Marketing Research Education

Adam J. Mills2021

OA

Workbronze2021

Consumer Insights: A Turning Point for Marketing Research Education

Adam J. Mills · Joseph F. Hair

6 citations·0/0 files stored·Journal of Marketing Education

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Consumer Behavior and Market Dynamics Business and Management Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

2000Student Evaluations of Teaching: An Exploratory Study of the Faculty Response 2007The mix of qualitative and quantitative research in major marketing journals, 1993‐2002 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century 2021New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright 2016Creating Value with Big Data Analytics 2020Qualitative research in marketing: what can academics do better?2019The state of marketing analytics in research and practice 1999Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course

Cited by

2025Marketing Challenges in Entrepreneurship: Perspectives from Business Students

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2020The Undergraduate Marketing Research Course: Two Decades of Changearticle · 8 shared references 2021Updating the Marketing Research Course to Prepare the Marketing Generalistarticle · 8 shared references 2013Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client-Sponsored Project in an Introductory Marketing Coursearticle · 6 shared references 2020An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring - Face to Face & Virtual Methodsarticle · 5 shared references 2014Student Perceptions on Live-Case Projects: Undergraduate Marketing Researcharticle · 5 shared references 2011Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projectsarticle · 4 shared references

Details

Year2021

Typeeditorial

Published2021-10-06

VenueJournal of Marketing Education

ISSN-L0273-4753

Languageen

Citations6

Files0 public / 0

ShelfManagement and Marketing Education

Identifiers

doi10.1177/02734753211046448

openalex_workW3202394715

Links

Imported from OpenAlex (CC0) — nothing here is generated.