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Consumer Insights: A Turning Point for Marketing Research Education
16 references·1 citing·44 second hop
Consumer Insights: A Turning Point for Marketing Research Education (2021)Consumer Insights: A Turning Point for Ma…New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright (2021)New areas of research in mark…Qualitative research in marketing: what can academics do better? (2020)Qualitative research in marke…The state of marketing analytics in research and practice (2019)The state of marketing analyt…Digital Disruption: The Transdisciplinary Future of Marketing Education (2019)Digital Disruption: The Trans…Creating Value with Big Data Analytics (2016)Creating Value with Big Data …Knowledge and Skill Requirements for Marketing Jobs in the 21st Century (2010)Knowledge and Skill Requireme…A Case Study of Teaching Marketing Research Using Client-Sponsored Projects (2009)A Case Study of Teaching Mark…The mix of qualitative and quantitative research in major marketing journals, 1993‐2002 (2007)The mix of qualitative and qu…Marketing analytics: the evolution of marketing research in the twenty‐first century (2007)Marketing analytics: the evol…How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development (2002)How the Emphasis on ‘Original…Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course? (2002)Do Academics and Practitioner…Student Evaluations of Teaching: An Exploratory Study of the Faculty Response (2000)Student Evaluations of Teachi…Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course (1999)Experiential Learning and Cus…Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course (1987)Measured Effectiveness of Cli…Client-Sponsored Projects: Bridging the Gap between Theory and Practice (1985)Client-Sponsored Projects: Br…Client-Sponsored Projects in a Marketing Research Course (1981)Client-Sponsored Projects in …Marketing Challenges in Entrepreneurship: Perspectives from Business Students (2025)Marketing Challenges in Entre…Work and motivation (1964)Estimating Nonresponse Bias in Mail Surveys (1977)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Student evaluation of courses: what predicts satisfaction? (2010)On the Validity of Student Evaluation of Teaching (2013)Student Evaluations of Teaching Encourages Poor Teaching and Contributes to Grade Inflation: A Theoretical and Empirical Analysis (2020)The Structure of Scientific Revolutions (1963)A power primer. (1992)Handbook of Qualitative Research (1994)‘Good’ case research in industrial marketing: Insights from research practice (2009)Using mixed methods designs in the Journal of Business Research, 1990–2010 (2012)Studying transitions: Past, present, and future (2019)Content Analysis in Consumer Research (1977)Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Integrating Research: A Guide for Literature Reviews (1991)Be a Good Teacher and Be Seen as a Good Teacher (2001)Placing a Hand in the Fire (2011)Big Data consumer analytics and the transformation of marketing (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Digital marketing: A framework, review and research agenda (2016)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Marketing analytics: The bridge between customer psychology and marketing decision‐making (2023)Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. 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(2007)Designing a Marketing Analytics Course for the Digital Age (2018)Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing (2008)The Journal of Marketing Education (2012)The Future of Marketing Education (2012)The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)A survey towards an integration of big data analytics to big insights for value-creation (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms (2024)
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References

  • 2000Student Evaluations of Teaching: An Exploratory Study of the Faculty Response235 cited
  • 2007The mix of qualitative and quantitative research in major marketing journals, 1993‐2002213 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
  • 2021New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright159 cited
  • 2016Creating Value with Big Data Analytics135 cited
  • 2020Qualitative research in marketing: what can academics do better?123 cited
  • 2019The state of marketing analytics in research and practice116 cited
  • 1999Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course73 cited
  • 1985Client-Sponsored Projects: Bridging the Gap between Theory and Practice72 cited
  • 2002Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?68 cited
  • 2009A Case Study of Teaching Marketing Research Using Client-Sponsored Projects68 cited
  • 1981Client-Sponsored Projects in a Marketing Research Course64 cited
  • 2002How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development61 cited
  • 2019Digital Disruption: The Transdisciplinary Future of Marketing Education60 cited

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  • 2007Marketing analytics: the evolution of marketing research in the twenty‐first century53 cited
  • 1987Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course50 cited
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