SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

‘Good’ case research in industrial marketing: Insights from research practice · Study

ArticleShelves

Article‘Good’ case research in industrial marketing: Insights from research practice

Rebecca Piekkari2009

Article2009

‘Good’ case research in industrial marketing: Insights from research practice

Rebecca Piekkari · Emmanuella Plakoyiannaki · Catherine Welch

363 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business and Management Studies Management and Marketing Education Business Strategies and Management Research

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 363 citations exist upstream.

References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1991Case Study Research: Design and Methods 1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1994Handbook of Qualitative Research 2008Qualitative Data Analysis 2002Systematic combining: an abductive approach to case research

Cited by

2015Harnessing marketing automation for B2B content marketing 2012Value co-creation in solution networks 2016Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective 2019Perspective: State‐of‐the‐Art: The Quality of Case Study Research in Innovation Management 2012“Five Co‐s” in innovating: a practice‐based view 2020Triangulation in industrial qualitative case study research: Widening the scope

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014Recommendations for Using the Case Study Method in International Business Researcharticle · 7 shared references 2009Misused and missed use — Grounded Theory and Objective Hermeneutics as methods for research in industrial marketingarticle · 7 shared references 2009Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing researcharticle · 7 shared references 2012Building Inclusive Markets in Rural Bangladesh: How Intermediaries Work Institutional Voidsarticle · 6 shared references 2020Research Methods in Business Studiesbook · 6 shared references 2006Building Better Theory by Bridging the Quantitative–Qualitative Divide*article · 6 shared references

Details

Year2009

Typearticle

Published2009-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations363

Files0 public / 0

ShelfBusiness and Management Studies

Identifiers

doi10.1016/j.indmarman.2008.04.017

openalex_workW2007708802

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2016Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture

2009From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies