this work references cited by second hopReferences
- 1988On the Evaluation of Structural Equation Models26,139 cited
- 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
- 2004Social Influence: Compliance and Conformity6,052 cited
- 1998INTERGROUP CONTACT THEORY5,998 cited
- 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
- 1955A study of normative and informational social influences upon individual judgment.4,815 cited
- 1956Mass Communication and Para-Social Interaction4,398 cited
- 1998Social influence: Social norms, conformity and compliance.2,640 cited
- 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
- 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
- 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
- 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers1,416 cited
- 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
- 2018Influencers on Instagram: Antecedents and consequences of opinion leadership
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work