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Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT
16 references·0 citing·51 second hop
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References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1972Group Dynamics: The Psychology of Small Group Behavior1,015 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2005How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach771 cited
  • 2010Positional rigidity: low performance and resource acquisition in large and small firms224 cited
  • 2012Evolution of Sustainability as Marketing Strategy: Beginning of New Era209 cited
  • 2012Indicators for measuring performance of building construction companies in Kingdom of Saudi Arabia164 cited
  • 2016A survey on exploring key performance indicators146 cited
  • 2005Distinctive brand cues and memory for product consumption experiences143 cited
  • 2019The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment141 cited
  • 2004Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

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134 cited
  • 2009Marketing performance measurement and firm performance109 cited
  • 2013Key Performance Indicators for Assessing the Planning and Delivery of Industrial Services99 cited
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