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Research and Application of Improved Clustering Algorithm in Retail Customer Classification
16 references·2 citing·46 second hop
Research and Application of Improved Clustering Algorithm in Retail Customer Classification (2021)Research and Application of Improved Clus…Factors influencing the behavioral intention to use food delivery apps (2017)Factors influencing the behav…Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value (2017)Examining the effect of flow …The Research and Application of Customer Segmentation on E-Commerce Websites (2016)The Research and Application …Predicting mobile social network acceptance based on mobile value and social influence (2015)Predicting mobile social netw…Gender differences in satisfaction with Facebook users (2015)Gender differences in satisfa…Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses (2015)Co-creation of service recove…Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective (2014)Influence of hedonic and util…Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)Understanding customers' repe…A Customer Churn Prediction Model in Telecom Industry Using Boosting (2012)A Customer Churn Prediction M…Gender differences in adolescents' online shopping motivations (2010)Gender differences in adolesc…Improving Personalization Solutions through Optimal Segmentation of Customer Bases (2008)Improving Personalization Sol…Shopping motivations on Internet: A study based on utilitarian and hedonic value (2007)Shopping motivations on Inter…Browsers or Buyers in Cyberspace? 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References

  • 2003Hedonic shopping motivations2,290 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk1,332 cited
  • 2007Shopping motivations on Internet: A study based on utilitarian and hedonic value791 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
  • 2006Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange508 cited
  • 2014Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective242 cited
  • 2015Predicting mobile social network acceptance based on mobile value and social influence218 cited
  • 2017Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value194 cited
  • 2012A Customer Churn Prediction Model in Telecom Industry Using Boosting185 cited
  • 2017Factors influencing the behavioral intention to use food delivery apps170 cited
  • 2015Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses160 cited
  • 2015Gender differences in satisfaction with Facebook users84 cited
  • 2008Improving Personalization Solutions through Optimal Segmentation of Customer Bases66 cited
  • 2004Theory-Based Instrumentation to Measure the Intention to Use Electronic Commerce in Small and Medium Sized Businesses

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63 cited
  • 2010Gender differences in adolescents' online shopping motivations61 cited
  • 2016The Research and Application of Customer Segmentation on E-Commerce Websites36 cited
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    • 2022Algorithm for analyzing the customer base of a trade organization12 cited
    • 2023A higher satisfaction product customization method for different customer groups11 cited