SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL
16 references·0 citing·45 second hop
MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL (2021)MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUAL…Examining the relationships between e-WOM, consumer ethnocentrism and brand equity (2020)Examining the relationships b…The future of social media in marketing (2019)The future of social media in…eWOM through social networking sites and impact on purchase intention and brand image in Iran (2018)eWOM through social networkin…An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market (2018)An examination of the factors…Social media usage, electronic word of mouth and purchase-decision involvement (2017)Social media usage, electroni…Generating brand awareness in Online Social Networks (2015)Generating brand awareness in…The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey (2014)The Effect of Electronic Word…Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer (2013)Importance of Brand Awareness…Body Dissatisfaction in Women Across the Lifespan: Results of the UNC‐ SELF and Gender and Body Image (GABI) Studies (2012)Body Dissatisfaction in Women…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Measuring Motivations for Online Opinion Seeking (2006)Measuring Motivations for Onl…eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)eWOM: The impact of customer-…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Strategi menaklukkan pasar: m…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structural Equation Modeling (2015)Influence of e-WOM engagement on consumer purchase intention in social commerce (2018)Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention (2019)Customers’ motivation to engage with luxury brands on social media (2020)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Role of social media in online travel information search (2009)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Scale Development : Theory and Applications (1991)Electronic word of mouth (eWOM) (2009)The impact of electronic word of mouth on a tourism destination choice (2012)Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)The Strength of Weak Ties (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Diffusion of Innovations 1 (2019)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Risk Taking and Information Handling in Consumer Behavior (1969)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Whence Consumer Loyalty? (1999)Users of the world, unite! The challenges and opportunities of Social Media (2009)Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention (2020)Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market (2021)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Digital technologies: tensions in privacy and data (2022)Advances in Consumer Research (2025)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice (2017)Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger (2020)FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY (2021)
this work references cited by second hop

References

  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2019The future of social media in marketing1,892 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,077 cited
  • 2006Measuring Motivations for Online Opinion Seeking727 cited
  • 2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
  • 2015Generating brand awareness in Online Social Networks341 cited
  • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market286 cited
  • 2018eWOM through social networking sites and impact on purchase intention and brand image in Iran222 cited
  • 2012Body Dissatisfaction in Women Across the Lifespan: Results of the UNC‐ SELF and Gender and Body Image (GABI) Studies179 cited
  • 2017Social media usage, electronic word of mouth and purchase-decision involvement176 cited
  • 2013Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

156 cited
  • 2020Examining the relationships between e-WOM, consumer ethnocentrism and brand equity150 cited
  • 2014The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey126 cited
  • Cited by

    No citing works inside the corpus for this window.