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Dimensions of brand-extension fit

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References

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2010Construal-level theory of psychological distance.6,611 cited
2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
2009How to Write Up and Report PLS Analyses5,274 cited
1997Dimensions of Brand Personality5,056 cited
2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
1997Dimensions of Brand Personality4,046 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
1989Schema Congruity as a Basis for Product Evaluation1,418 cited
2008Formative versus reflective measurement models: Two applications of formative measurement1,347 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

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1,106 cited

1991A Process-Tracing Study of Brand Extension Evaluation891 cited

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