References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1995Building Strong Brands4,432 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
• 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
• 2005The role of perceived product quality and overall satisfaction on purchase intentions501 cited
• 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited
• 2011Brand loyalty in emerging markets136 cited
• 2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
• 2011The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry103 cited
• 2013THE EFFECT OF PERCEIVED BENEFITS, TRUST, QUALITY, BRAND AWARENESS/ASSOCIATIONS AND BRAND LOYALTY ON INTERNET BANKING BRAND EQUITY84 cited
• 2015Identifying Drivers of Purchase Intention for Private Label Brands. Preliminary Evidence from Greek Consumers72 cited
• 2015