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THE ROLE OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE : AN EMPIRICAL STUDY ON SMEs in BANTEN

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References

1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
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2020Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry220 cited
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2021Peran Organizational Citizenship Behavior (OCB), Transformational and Digital Leadership Terhadap Kinerja Melalui Mediasi Komitmen Organisasi Pada Family Business28 cited
2021Pengaruh Servant, Digital dan Green Leadership terhadap Kinerja Industri Manufaktur Melalui Mediasi Komitmen Organisasi27 cited

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