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Customer Behaviour Segmentation Among Mobile Service Providers In Kenya Using K-Means Algorithm
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References

  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 2013Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link125 cited
  • 2013Mobile customer segmentation based on smartphone measurement91 cited
  • 2015Analytics: Key to Go from Generating Big Data to Deriving Business Value41 cited
  • 2014THE RELATIONSHIP BETWEEN COMPETITIVE STRATEGIES AND FIRM PERFORMANCE: A CASE OF MOBILE TELECOMMUNICATION COMPANIES IN KENYA41 cited
  • 2015The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?39 cited
  • 2009Exploring business opportunities from mobile services data of customers: An inter-cluster analysis approach34 cited

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