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Pengaruh Citra Merek Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian (Studi Pada Konsumen Pixy Di Kota Semarang)

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited

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2024Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users8 cited

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