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Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
10 references·0 citing·47 second hop
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References

  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 2005Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations320 cited
  • 1992Children's First Names: An Empirical Study of Social Taste243 cited
  • 2006Freakonomics: A Rogue Economist Explores the Hidden Side of Everything193 cited
  • 2016Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting165 cited
  • 1980Tax incentives and charitable giving: evidence from a panel of taxpayers122 cited
  • 2006From customer data to value: What is lacking in the information chain?48 cited
  • 2007Using names to segment customers by cultural, ethnic or religious origin24 cited
  • 2021Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis13 cited

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