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The one-and-a-half sided parasocial relationship: The curious case of live streaming
16 references·9 citing·38 second hop
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An empirical study on the motivations of Twitch users (2016)Why do people watch others pl…Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures (2015)Parasocial Interaction and Pa…Streaming on twitch (2014)Streaming on twitchYoung Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes (2005)Young Adults' Wishful Identif…Enjoyment: At the Heart of Media Entertainment (2004)Enjoyment: At the Heart of Me…A Three-Factor Model of Social Identity (2004)A Three-Factor Model of Socia…Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction: A Rev…‘I'll Be Here With You': Fans, Fantasy and the Figure of Elvis (2002)‘I'll Be Here With You': Fans…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Adoring Audience: Fan Culture and Popular Media (1994)Adoring Audience: Fan Culture…LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)LONELINESS, PARASOCIAL INTERA…The uses of mass communications : current perspectives on gratifications research (1975)The uses of mass communicatio…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders (2025)Revisiting opinion leadership…Mere copycat? 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An Experimental Comparison of How Parasocial and Social Relationships Affect People’s Well-Being (2022)Feeling Better...But Also Les…Exchange and Power in Social Life. (1965)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Exchange and Power in Social Life (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Building Strong Brands (1995)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Society and the Adolescent Self-Image (1965)Comparative fit indexes in structural models. 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(2008)MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (2008)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Communication, Power and Counter-power in the Network Society (2007)Fanship and the Television Sports Viewing Experience (1995)Celebrity fan involvement and destination perceptions (2008)Methodological Practicalities in Analytical Generalization (2011)
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References

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672 cited
  • 2014Streaming on twitch672 cited
  • 2002‘I'll Be Here With You': Fans, Fantasy and the Figure of Elvis546 cited
  • Cited by

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    • 2025Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders29 cited
    • 2022How Parasocial Phenomena Contribute to Sense of Community on Twitch21 cited
    • 2022Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness to Metaverse Experience14 cited
    • 2022Parasocial relationship in the context of the COVID-19 pandemic: A moderated mediation model of digital media exposure on political trust among Chinese young people14 cited
    • 2023A preliminary example of utilizing AI text generation to support academic writing “Humans befriending their creations some notes on the human-AI relationship”14 cited
    • 2023Humans befriending their creations: some notes on the human-AI relationship11 cited
    • 2023Examining Voice Community Use7 cited