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Relational cultivation strategies and community building on Fortune 500 company corporate blogs
16 references·0 citing·54 second hop
Relational cultivation strategies and community building on Fortune 500 company corporate blogs (2021)Relational cultivation strategies and com…Teaching to Connect: Community-Building Strategies for the Virtual Classroom (2019)Teaching to Connect: Communit…Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics (2019)Dialogic communication on soc…Sense of virtual community: A follow up on its measurement (2011)Sense of virtual community: A…Linking CSR strategy and brand image (2011)Linking CSR strategy and bran…How companies cultivate relationships with publics on social network sites: Evidence from China and the United States (2011)How companies cultivate relat…Content analysis of corporate blogs as a relationship management tool (2010)Content analysis of corporate…A Measure of Relationship Cultivation Strategies (2008)A Measure of Relationship Cul…Answering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…Relationship maintenance strategies onFortune500 company web sites (2006)Relationship maintenance stra…Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Organizational Blogs and the …An examination of the relationship between trust, commitment and relationship quality (2002)An examination of the relatio…Trust and relationship building in electronic commerce (2001)Trust and relationship buildi…"Connecting" and "Disconnecting" With Civic Life: Patterns of Internet Use and the Production of Social Capital (2001)"Connecting" and "Disconnecti…Maintaining relationships through strategic and routine interaction. (1994)Maintaining relationships thr…Relational maintenance strategies and equity in marriage (1992)Relational maintenance strate…Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics (1991)Maintenance Strategies and Ro…The Social Psychology of Groups (1959)Inequity In Social Exchange (1965)Understanding Attitudes and Predicting Social Behavior (1980)Routine Maintenance Behaviors: A Comparison of Relationship Type, Partner Similarity and Sex Differences (1993)Measuring routine and strategic relational maintenance: Scale revision, sex versus gender roles, and the prediction of relational characteristics (2000)Relationship Maintenance: A Review of Research on Romantic Relationships (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Female online shoppers (2015)Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers (2020)Virtual reality through the customer journey: Framework and propositions (2020)Reliability of Nominal Data Based on Qualitative Judgments (1989)Uses and Gratifications Theory in the 21st Century (2000)Toward a dialogic theory of public relations (2002)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Influence of Facebook brand-page posts on online engagement (2015)Like, comment, and share on Facebook: How each behavior differs from the other (2017)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. 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(1998)Establishing the computer–patient working alliance in automated health behavior change interventions (2004)Governing the Commons (1990)Governing the Commons: The Evolution of Institutions for Collective Action (1992)Bowling alone: the collapse and revival of American community (2000)Information and Expression in a Digital Age (2005)On and Off the 'Net: Scales for Social Capital in an Online Era (2006)Does Internet Use Affect Engagement? 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The challenges and opportunities of Social Media (2009)Using interpersonal communication strategies to encourage science conversations on social media (2020)Covid-19 and the tourism industry: An early stage sentiment analysis of the impact of social media and stakeholder communication (2021)Factors Driving Citizen Engagement With Government TikTok Accounts During the COVID-19 Pandemic: Model Development and Analysis (2021)An inductive analysis of relational maintenance strategies: Comparisons among lovers, relatives, friends, and others (1993)A Panel Study of the Associations Between Maintenance Strategies and Relational Characteristics (2002)Measuring relationship maintenance behaviors: Critique and development of the revised relationship maintenance behavior scale (2010)
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References

  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2001"Connecting" and "Disconnecting" With Civic Life: Patterns of Internet Use and the Production of Social Capital974 cited
  • 1991Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics849 cited
  • 1992Relational maintenance strategies and equity in marriage556 cited
  • 2002An examination of the relationship between trust, commitment and relationship quality518 cited
  • 2006Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes432 cited
  • 2011How companies cultivate relationships with publics on social network sites: Evidence from China and the United States225 cited
  • 2001Trust and relationship building in electronic commerce204 cited
  • 1994Maintaining relationships through strategic and routine interaction.197 cited
  • 2019Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics175 cited
  • 2011Sense of virtual community: A follow up on its measurement146 cited
  • 2019Teaching to Connect: Community-Building Strategies for the Virtual Classroom117 cited
  • 2008A Measure of Relationship Cultivation Strategies115 cited
  • 2011Linking CSR strategy and brand image

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105 cited
  • 2010Content analysis of corporate blogs as a relationship management tool94 cited
  • 2006Relationship maintenance strategies onFortune500 company web sites87 cited
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