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Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns
16 references·2 citing·51 second hop
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns (2021)Fear in Adland: How Client Risk Aversion …A Meta-Analysis of When and How Advertising Creativity Works (2020)A Meta-Analysis of When and H…Putting Creativity to Work: The Implementation of Creative Ideas in Organizations (2012)Putting Creativity to Work: T…Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Desperately Seeking Advertisi…A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus? (2008)A meta-analysis of 25 years o…The trouble with creatives: negotiating creative identity in advertising agencies (2007)The trouble with creatives: n…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)Do Marketers Get The Advertis…Agency Theory (2005)Agency TheoryThe Definition and Measurement of Creativity: What Do We Know? (2004)The Definition and Measuremen…What is Creative to Whom and Why? Perceptions in advertising agencies (2003)What is Creative to Whom and …Professional as Agent: Knowledge Asymmetry in Agency Exchange (1997)Professional as Agent: Knowle…A Japanese Advertising Agency: An Anthropology of Media and Markets. (1997)A Japanese Advertising Agency…The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Measuring advertising effectiveness. (1963)Measuring advertising effecti…Who Needs Highly Creative Advertising? (2023)Who Needs Highly Creative Adv…Sick of awards: hidden costs of signaling for advertising creatives (2023)Sick of awards: hidden costs …Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Trim and Fill: A Simple Funnel‐Plot–Based Method of Testing and Adjusting for Publication Bias in Meta‐Analysis (2000)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The dual pathway to creativity model: Creative ideation as a function of flexibility and persistence (2010)What Goes Around Comes Around: Knowledge Hiding, Perceived Motivational Climate, and Creativity (2013)Advances and Open Questions in the Science of Subjective Well-Being (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2008A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus?1,680 cited
  • 2012Putting Creativity to Work: The Implementation of Creative Ideas in Organizations812 cited
  • 2005Agency Theory778 cited
  • 1997Professional as Agent: Knowledge Asymmetry in Agency Exchange603 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 2004The Definition and Measurement of Creativity: What Do We Know?223 cited
  • 2020A Meta-Analysis of When and How Advertising Creativity Works207 cited
  • 2003What is Creative to Whom and Why? Perceptions in advertising agencies197 cited
  • 2008Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda179 cited
  • 2007The trouble with creatives: negotiating creative identity in advertising agencies170 cited
  • 1963Measuring advertising effectiveness.169 cited
  • 1997A Japanese Advertising Agency: An Anthropology of Media and Markets.160 cited
  • 1995

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How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments
155 cited
  • 2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity151 cited
  • Cited by

    • 2023Who Needs Highly Creative Advertising?13 cited
    • 2023Sick of awards: hidden costs of signaling for advertising creatives11 cited