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Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
16 references·1 citing·50 second hopsampled
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Investigating the process of meaning transfer with celebrity affiliates and mature brands (2011)How does celebrity meaning tr…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …From the Editors: Common method variance in international business research (2010)From the Editors: Common meth…Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Country of origin effects in …The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Increasing Returns and Social Contagion in Cultural Industries (1999)Increasing Returns and Social…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets (2022)Demystifying the evaluation o…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Self-Reports in Organizational Research: Problems and Prospects (1986)Accounting for common method variance in cross-sectional research designs. (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Structural Equation Modeling: Concepts, Issues, and Applications. (1996)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Whence Consumer Loyalty? (1999)Influencer Marketing and Authenticity in Content Creation (2021)Be my friend! 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References

  • 2010From the Editors: Common method variance in international business research3,363 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2015Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective456 cited
  • 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
  • 2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective256 cited
  • 2020The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention169 cited
  • 2011How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands165 cited
  • 2020Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility147 cited
  • 2015Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

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137 cited
  • 1999Increasing Returns and Social Contagion in Cultural Industries128 cited
  • 2013Fame and fortune: a conceptual model of CEO brands127 cited
  • 2019Celebrity influences on consumer decision making: new insights and research directions118 cited
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    • 2022Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets9 cited