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Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour

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References

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605 cited

2017Green marketing consumer-level theory review: A compendium of applied theories and further research directions548 cited

2015Too Little or too much? Exploring U‐shaped Relationships between Corporate Environmental Performance and Corporate Financial Performance547 cited

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2023Green and Environmental Marketing Strategies and Ethical Consumption: Evidence from the Tourism Sector12 cited
2023Influence of Environmental Knowledge and Green Trust on Green Purchase Behaviour10 cited