SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The LUSH Case
13 references·0 citing·49 second hop
The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The LUSH Case (2021)The Contribution of Green Marketing to Br…Is it all for show?: Environmental brand identification on skin care and cosmetic websites (2019)Is it all for show?: Environm…Green Consumer Behavior in the Cosmetics Market (2019)Green Consumer Behavior in th…Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study (2019)Customer Trust through Green …Customer Trust through Green Corporate Image, Green Marketing Staretgy and Social Responsibility: A Case Study (2019)Customer Trust through Green …The Relationship of Causal Factors Affecting the Future Equilibrium Change of Total Final Energy Consumption in Thailand’s Construction Sector under a Sustainable Development Goal: Enriching the SE-VARX Model (2018)The Relationship of Causal Fa…Drivers of green product adoption: the role of green perceived value, green trust and perceived quality (2015)Drivers of green product adop…Managing green brand equity: the perspective of perceived risk theory (2013)Managing green brand equity: …Impact of Green Marketing on Consumer Purchase Intention (2013)Impact of Green Marketing on …The effect of corporate social responsibility on brand loyalty: the mediating role of brand image (2012)The effect of corporate socia…The nonlinear effect of green innovation on the corporate competitive advantage (2011)The nonlinear effect of green…Attitude towards the Environment and Green Products:Consumers’ Perspective (2010)Attitude towards the Environm…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Sex Differences in Social Behavior (2013)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Behavioral Consequences of Service Quality (1996)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)The impact of perceived CSR on corporate reputation and purchase intention (2019)Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study (2020)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)Impact of green trust and green perceived quality on green purchase intentions: a moderation study (2021)Product specific values and personal values together better explains green purchase (2023)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Value co-creation: concept and measurement (2014)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Green innovation: A systematic literature review (2020)Sustainability innovations and firm competitiveness: A review (2020)How do green knowledge management and green technology innovation impact corporate environmental performance? Understanding the role of green knowledge acquisition (2022)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Green marketing: legend, myth, farce or prophesy? (2005)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)The influence of green marketing on consumer purchase behavior (2016)The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists? (2017)Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Enhance green purchase intentions (2012)Reinforcing competitive advantage through green organizational culture and green innovation (2017)Concepts and forms of greenwashing: a systematic review (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions (2010)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Creating an enterprise‐level “green” strategy (2008)Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism (2019)How Does Green Product Knowledge Effectively Promote Green Purchase Intention? (2019)An innovation resistance theory perspective on purchase of eco-friendly cosmetics (2020)Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa (2021)Toward sustainable consumption of green cosmetics and personal care products: The role of perceived value and ethical concern (2022)The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers (2020)The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products (2021)Green marketing practices and organizational sustainable performance in developing countries context: an empirical study (2023)
this work references cited by second hop

References

  • 2005Does brand trust matter to brand equity?949 cited
  • 2010Attitude towards the Environment and Green Products:Consumers’ Perspective727 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2019Green Consumer Behavior in the Cosmetics Market518 cited
  • 2012The effect of corporate social responsibility on brand loyalty: the mediating role of brand image219 cited
  • 2013Managing green brand equity: the perspective of perceived risk theory143 cited
  • 2013Impact of Green Marketing on Consumer Purchase Intention137 cited
  • 2015Drivers of green product adoption: the role of green perceived value, green trust and perceived quality117 cited
  • 2011The nonlinear effect of green innovation on the corporate competitive advantage115 cited
  • 2019Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study68 cited
  • 2018The Relationship of Causal Factors Affecting the Future Equilibrium Change of Total Final Energy Consumption in Thailand’s Construction Sector under a Sustainable Development Goal: Enriching the SE-VARX Model59 cited
  • 2019Is it all for show?: Environmental brand identification on skin care and cosmetic websites27 cited
  • 2019Customer Trust through Green Corporate Image, Green Marketing Staretgy and Social Responsibility: A Case Study7 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

No citing works inside the corpus for this window.