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Influence of cartoon characters on generation alpha in purchase decisions
16 references·1 citing·47 second hop
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(2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Return on Quality (ROQ): Maki…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Application of the Theory of Planned Behavior to Leisure Choice (1992)Application of the Theory of …The theory of planned behavior (1991)The theory of planned behaviorPredicting dishonest actions using the theory of planned behavior (1991)Predicting dishonest actions …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Methods of coping with social desirability bias: A review (1985)Methods of coping with social…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Gen-Alpha and buying behaviours: discerning, smart and mindful buyers (2025)Gen-Alpha and buying behaviou…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A power primer. 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1,401 cited
  • 1991Predicting dishonest actions using the theory of planned behavior1,324 cited
  • 2008Theory of reasoned action, theory of planned behavior, and the integrated behavioral model1,219 cited
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    • 2025Gen-Alpha and buying behaviours: discerning, smart and mindful buyers12 cited