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Using the Dirichlet model to predict how fashion brands compete and grow on eBay
16 references·0 citing·41 second hop
Using the Dirichlet model to predict how fashion brands compete and grow on eBay (2021)Using the Dirichlet model to predict how …The value of reputation on eBay: A controlled experiment (2006)The value of reputation on eB…Reputation in Auctions: Theory, and Evidence from e Bay (2006)Reputation in Auctions: Theor…Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Online Peer and Editorial Rec…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…The Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions (2003)The Winner's Curse, Reserve P…Empirical testing of a model of online store atmospherics and shopper responses (2003)Empirical testing of a model …Apparel retailers: website quality dimensions and satisfaction (2003)Apparel retailers: website qu…Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet (2002)Last-Minute Bidding and the R…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …The Value of Brand Equity (1992)The Value of Brand EquityDouble Jeopardy Revisited (1990)Double Jeopardy RevisitedThe Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Zero defections: quality comes to services. (1990)Valuation: Measuring and Managing the Value of Companies. (1991)Valuation: Measuring and managing the value of companies (1992)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)An approach to environmental psychology (1974)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Measuring Experience Economy Concepts: Tourism Applications (2007)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Rational cooperation in the finitely repeated prisoners' dilemma (1982)Reputation and imperfect information (1982)Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior1 (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Digital Economics (2019)The Economist as Engineer: Game Theory, Experimentation, and Computation as Tools for Design Economics (2002)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Do rewards really create loyalty? (1995)Building Brand Community (2002)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Optimal Auction Design (1981)A Theory of Auctions and Competitive Bidding (1982)To Explain or to Predict? (2010)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A survey of trust and reputation systems for online service provision (2005)The Online Laboratory: Conducting Experiments in a Real Labor Market∗ (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2003Empirical testing of a model of online store atmospherics and shopper responses1,314 cited
  • 2006The value of reputation on eBay: A controlled experiment1,116 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 2003The Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions1,041 cited
  • 1978Brand Loyalty: Measurement and Management990 cited
  • 2002Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet966 cited
  • 1992The Value of Brand Equity828 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 2006Reputation in Auctions: Theory, and Evidence from e Bay702 cited
  • 2005Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets643 cited
  • 1990Double Jeopardy Revisited611 cited
  • 2001The Category-Demand Effects of Price Promotions538 cited
  • 2003Apparel retailers: website quality dimensions and satisfaction526 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks

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448 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour444 cited
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