Personality Characteristics of Purchasers

Arthur Koponen

70 citations0/0 files storedJournal of Advertising Research

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Consumer Behavior and Marketing Influence Personality Traits and Psychology Consumer Behavior and Market Dynamics

Abstract

The needs 8,963 persons expressed in a personality test have been related not only to their respective ages, incomes and locations, but also to their purchases of certain products and brands. Dr. Koponen’s analysis of these relationships suggests that they can, if given proper weight, help guide advertising strategy.

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1971Personality and Innovation Proneness 1982Relating Television Preference Viewing to Shopping Orientations, Life Styles, and Demographics: The Examination of Perceptual and Preference Dimensions of Television Programming 2003Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics 1972Personality and the Determinants of Product Choice 1990GAINING A COMPETITIVE ADVANTAGE IN FASHION RETAILING 2022The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures 2015Using Personal Traits For Brand Preference Prediction 1990Achievement and affiliation motivation

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