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Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform
16 references·0 citing·51 second hop
Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform (2021)Reward the inductor or inductee? The effe…The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)The influence of perceived so…Onymity promotes cooperation in social dilemma experiments (2017)Onymity promotes cooperation …Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites (2014)Using social network analysis…Referral Programs and Customer Value (2010)Referral Programs and Custome…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Social Preferences and Supply Chain Performance: An Experimental Study (2008)Social Preferences and Supply…Managing the Future: CEO Attention and Innovation Outcomes (2007)Managing the Future: CEO Atte…A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood (2007)A Penny for Your Thoughts: Re…The Firm's Management of Social Interactions (2005)The Firm's Management of Soci…The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour (2002)The effects of incentives, de…Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism (2002)Giving According to GARP: An …Customer Referral Management: Optimal Reward Programs (2001)Customer Referral Management:…Anomalies: Cooperation (1988)Anomalies: CooperationSocial Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Salesforce Compensation Plans: An Agency Theoretic Perspective (1985)Salesforce Compensation Plans…The Strength of Weak Ties (1973)The Strength of Weak TiesEstimating Nonresponse Bias in Mail Surveys (1977)Inclusion of Other in the Self Scale and the structure of interpersonal closeness. 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(2011)Organizing for Innovation in the Digitized World (2012)Advances in Consumer Research (2025)The Evolution of Reciprocal Altruism (1971)A Theory of Fairness, Competition, and Cooperation (1999)z-Tree: Zurich toolbox for ready-made economic experiments (2007)Bounded Rationality in Newsvendor Models (2008)A literature review and a case study of sustainable supply chains with a focus on metrics (2012)Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns (2016)A Note on the Pure Theory of Consumer's Behaviour (1938)Microeconomic Analysis. 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(1981)Rational cooperation in the finitely repeated prisoners' dilemma (1982)On the private provision of public goods (1986)Trust And Distrust: New Relationships and Realities (1998)Incorporating Fairness into Game Theory and Economics (2011)Using Online Conversations to Study Word-of-Mouth Communication (2004)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)
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References

  • 1973The Strength of Weak Ties40,499 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,329 cited
  • 2002Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism1,939 cited
  • 1988Anomalies: Cooperation624 cited
  • 2005The Firm's Management of Social Interactions597 cited
  • 1985Salesforce Compensation Plans: An Agency Theoretic Perspective583 cited
  • 2007Managing the Future: CEO Attention and Innovation Outcomes527 cited
  • 2008Social Preferences and Supply Chain Performance: An Experimental Study458 cited
  • 2010Referral Programs and Customer Value454 cited
  • 2002The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour410 cited
  • 2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge400 cited
  • 2014Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites400 cited
  • 2017Onymity promotes cooperation in social dilemma experiments346 cited
  • 2001

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Customer Referral Management: Optimal Reward Programs
316 cited
  • 2007A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood257 cited
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