SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Corporate branding of academic institutions: semiotic communication of logos and names
16 references·0 citing·47 second hop
Corporate branding of academic institutions: semiotic communication of logos and names (2021)Corporate branding of academic institutio…Constructing a national higher education brand for the UK: positional competition and promised capitals (2016)Constructing a national highe…Analyzing destination branding and image from online sources: A web content mining approach (2015)Analyzing destination brandin…Motivation and cognitive load in the flipped classroom: definition, rationale and a call for research (2014)Motivation and cognitive load…Everything for Sale? The Marketisation of UK Higher Education (2013)Everything for Sale? The Mark…Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013)Assessing university brand pe…The role of brand logos in firm performance (2012)The role of brand logos in fi…Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages (2011)Sporting Facebook: A Content …Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? (2011)Exploring rationales for bran…Prospective Students' Perceptions of University Brands: An Empirical Study (2009)Prospective Students' Percept…Introduction to Multimodal Analysis (2007)Introduction to Multimodal An…Towards a semiotics of typography (2006)Towards a semiotics of typogr…Reading Images (2006)Reading ImagesThe role of corporate identity in the higher education sector (2005)The role of corporate identit…How corporate visual identity supports reputation (2005)How corporate visual identity…The added value of corporate logos ‐ An empirical study (2001)The added value of corporate …Corporate Branding and Connoisseurship (1995)Corporate Branding and Connoi…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Principles of Corporate Communication (1995)Corporate identity: the concept, its measurement and management (1997)Defining the essence of a university: lessons from higher education branding (2008)Social media interaction, the university brand and recruitment performance (2016)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Corporate reputation and sustained superior financial performance (2002)Corporate brands: what are they? What of them? (2003)Corporate identity, corporate branding and corporate reputations (2012)The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains (2014)Basic Content Analysis (1990)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Destination loyalty modeling of the global tourism (2015)The Content Analysis Guidebook (2017)Unstructured data in marketing (2018)Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels (2019)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Seamless flipped learning: a mobile technology-enhanced flipped classroom with effective learning strategies (2015)A critical review of flipped classroom challenges in K-12 education: possible solutions and recommendations for future research (2017)Flipped classroom improves student learning in health professions education: a meta-analysis (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames (2016)Consequences of customer engagement and customer self-brand connection (2018)The effects of consumption values and relational benefits on smartphone brand switching behavior (2018)CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE. (1988)A new approach to the corporate image management process (1989)Social Identity Theory and the Organization (1989)Relations between organizational culture, identity and image (1997)Organizational Identity, Image, and Adaptive Instability (2000)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Trouble at Mill: Quality of academic worklife issues within a comprehensive Australian university (2000)Carving out time and space in the managerial university (2006)Venturous Australia: building strength in innovation (2008)Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer (2016)Student perceptions of themselves as ‘consumers’ of higher education (2016)Varieties of academic capitalism and entrepreneurial universities (2017)Multilingualism in written discourse: An approach to the analysis of multilingual texts (2012)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)The Cambridge Handbook of Discourse Studies (2020)Writing in Multimodal Texts (2008)Ambient affiliation: A linguistic perspective on Twitter (2011)Gamification and Mobile Marketing Effectiveness (2016)Expanding the four resources model: reading visual and multi-modal texts (2012)How to Do Critical Discourse Analysis: A Multimodal Introduction (2023)
this work references cited by second hop

References

  • 2006Reading Images3,735 cited
  • 2014Motivation and cognitive load in the flipped classroom: definition, rationale and a call for research2,169 cited
  • 1995Corporate Branding and Connoisseurship582 cited
  • 2007Introduction to Multimodal Analysis490 cited
  • 2013Everything for Sale? The Marketisation of UK Higher Education459 cited
  • 2006Towards a semiotics of typography367 cited
  • 2005The role of corporate identity in the higher education sector261 cited
  • 2015Analyzing destination branding and image from online sources: A web content mining approach260 cited
  • 2005How corporate visual identity supports reputation253 cited
  • 2012The role of brand logos in firm performance244 cited
  • 2009Prospective Students' Perceptions of University Brands: An Empirical Study177 cited
  • 2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages167 cited
  • 2016Constructing a national higher education brand for the UK: positional competition and promised capitals162 cited
  • 2011Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?141 cited
  • 2001The added value of corporate logos ‐ An empirical study

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

140 cited
  • 2013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding138 cited
  • Cited by

    No citing works inside the corpus for this window.