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Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci

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2015

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Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

151 cited

2017Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping143 cited

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2023The role of brand love on brand satisfaction, brand engagement, and brand loyalty8 cited