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Media Scheduling and Carry-over Effects
2 references·3 citing·22 second hop
Media Scheduling and Carry-over Effects (2002)Media Scheduling and Carry-over EffectsRecency Planning (1997)Recency PlanningHow Advertising Works: A Review of Current Thinking (1993)How Advertising Works: A Revi…Retailer and manufacturer advertising scheduling in a marketing channel (2017)Retailer and manufacturer adv…How Much Is Too Much? (2012)How Much Is Too Much?Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness (2010)Bridging the gap between time…Communication and Persuasion (1986)How Advertising Works: What Do We Really Know? (1999)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Six-Second Advertisements On Television (2019)Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping (2023)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)An Evaluation of a Cognitive Theory of Response-Order Effects in Survey Measurement (1987)Spot Length and Unaided Recall in Television (2016)An Empirical Model of Advertising Dynamics (2003)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Supply chain coordination through cooperative advertising with reference price effect (2012)Pricing, Carbon Emission Reduction, Low-Carbon Promotion and Returning Decision in a Closed-Loop Supply Chain under Vertical and Horizontal Cooperation (2017)Coordinating a Green Agri-Food Supply Chain with Revenue-Sharing Contracts Considering Retailers’ Green Marketing Efforts (2020)The role of advertising in the choice between reselling and agency selling (2023)When ads work: new proof that advertising triggers sales (1995)Validating STAS Using BehaviorScan® (1997)Client-Agency Perspectives of Information Needs for Media Planning (1999)Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness (2004)When ads work: new proof that advertising triggers sales (2007)On the superiority of pulsing under a concave advertising market potential function (2008)Marketing Communications (1995)Information Processing: A Critical Literature Review and Future Research Directions (2003)
this work references cited by second hop

References

  • 1997Recency Planning26 cited
  • 1993How Advertising Works: A Review of Current Thinking26 cited

Cited by

  • 2017Retailer and manufacturer advertising scheduling in a marketing channel21 cited
  • 2010Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness16 cited
  • 2012How Much Is Too Much?15 cited

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