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How Advertising Works: A Review of Current Thinking · Study

ReviewHow Advertising Works: A Review of Current Thinking

Colin McDonald1993

Review1993

How Advertising Works: A Review of Current Thinking

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2002Media Scheduling and Carry-over Effects 2003Information Processing: A Critical Literature Review and Future Research Directions 1995Marketing Communications

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Year1993

Typereview

Published1993-01-01

Languageen

Citations26

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ShelfMarketing and Advertising Strategies

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openalex_workW574716682

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