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How Advertising Works: A Review of Current Thinking
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How Advertising Works: A Review of Current Thinking (1993)How Advertising Works: A Review of Curren…Information Processing: A Critical Literature Review and Future Research Directions (2003)Information Processing: A Cri…Media Scheduling and Carry-over Effects (2002)Media Scheduling and Carry-ov…Marketing Communications (1995)Marketing CommunicationsA Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)Advances in Consumer Research (2025)Recency Planning (1997)Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness (2010)How Much Is Too Much? (2012)Retailer and manufacturer advertising scheduling in a marketing channel (2017)Understanding Media: The Extensions of Man (1964)The Impact of Television Advertising: Learning Without Involvement (1965)Basic Marketing: A Managerial Approach (1978)
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  • 2002Media Scheduling and Carry-over Effects19 cited
  • 2003Information Processing: A Critical Literature Review and Future Research Directions10 cited
  • 1995Marketing Communications10 cited

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