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Measuring the Degree of Corporate Social Media Use
6 references·16 citing·46 second hop
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this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,094 cited
  • 2013Social Media Metrics — A Framework and Guidelines for Managing Social Media657 cited
  • 2011Social spending: Managing the social media mix463 cited

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  • 2022The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic73 cited
  • 2019Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent66 cited
  • 2017Technology sourcing for website personalization and social media marketing: A study of e-retailing industry56 cited
  • 2022How Responsible Innovation Builds Business Network Resilience to Achieve Sustainable Performance During Global Outbreaks: An Extended Resource-Based View

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56 cited
  • 2021Pre-sleep social media use does not strongly disturb sleep: a sleep laboratory study in healthy young participants46 cited
  • 2021Islamic vigilantism and women in social media44 cited
  • 2022Framing Theory in the Age of Social Media41 cited
  • 2017Managing Customer Touchpoints and Customer Satisfaction in B2B Mass Customization: A Case Study40 cited
  • 2022Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana37 cited
  • 2016The Role of Gender in Business Process Management Competence Supply35 cited
  • 2023Limited engagement of SMEs with social media: A structuration and sensemaking perspective32 cited
  • 2019Exploring the effect of Weibo opinion leaders on the dynamics of public opinion in China: A revisit of the two-step flow of communication31 cited
  • 2021Identity construction in social media: a study on blogging continuance30 cited