Mass Customization: the Next Industrial Revolution

Abstract

Recent trends reveal that rigid manufacturing systems and excessive specialization are no longer capable of rapidly changing customer demands and shorter product life cycles. Management is becoming aware that an optimal balance of product standardization and manufacturing flexibility is the key to staying ahead of competitors in today's environment. To compete successfully in today's business environment, manufacturing firms are beginning to recognize the significance of mass customization. Key to the successful implementation of this concept include structure and infrastructure issues. Although the mass customization concept does not create as much impact as the mass production system in the previous industrial revolution, the principles behind it, will certainly change the ways business is conducted.

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