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An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
16 references·3 citing·45 second hop
An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games (2011)An investigation of sponsorship implicati…The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008)The Impact of Brand Cohesiven…Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty (2005)Consumer Satisfaction and Ide…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams (2004)Exploring Origins of Involvem…Understanding sponsorship effects (2001)Understanding sponsorship eff…The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Quality, satisfaction and behavioral intentions (2000)Quality, satisfaction and beh…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival (1995)The Predictive Validity of Al…The Importance of Servicescapes in Leisure Service Settings (1994)The Importance of Servicescap…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Sponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …Social Identity Theory and the Organization (1989)Social Identity Theory and th…Commercial Sponsorship (1983)Commercial SponsorshipUnlocking the black box of sponsorship in participant-based sport (2022)Unlocking the black box of sp…Participant or spectator? Comprehending the sport sponsorship process from different perspectives (2022)Participant or spectator? 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References

  • 1989Social Identity Theory and the Organization5,394 cited
  • 2000Quality, satisfaction and behavioral intentions2,686 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 1994The Importance of Servicescapes in Leisure Service Settings628 cited
  • 2001Understanding sponsorship effects561 cited
  • 1995The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival486 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
  • 1983Commercial Sponsorship353 cited
  • 2004Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams330 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 2005Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty

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281 cited
  • 2008The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context256 cited
  • Cited by

    • 2022Participant or spectator? Comprehending the sport sponsorship process from different perspectives18 cited
    • 2022Unlocking the black box of sponsorship in participant-based sport18 cited
    • 2017Event Venue Satisfaction and Its Impact On Sponsorship Outcomes15 cited