this work references cited by second hopReferences
- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
- 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
- 1987Developing Buyer-Seller Relationships9,139 cited
- 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
- 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
- 1993Market Orientation: Antecedents and Consequences7,032 cited
- 1964Risk Aversion in the Small and in the Large4,964 cited
- 1976Risk Aversion in the Small and in the Large4,655 cited
- 1993Market Orientation: Antecedents and Consequences4,340 cited
- 1972Essays in the Theory of Risk-Bearing.3,991 cited
- 1946Theory of Games and Economic Behavior3,280 cited
- 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
- 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
- 1988Contingent weighting in judgment and choice.1,585 cited
- 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work