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The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research · Study

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ChapterThe Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

Lynn De Vlieger2013

Chapter2013

The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

Lynn De Vlieger · Liselot Hudders

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Environmental Sustainability in Business Marketing and Advertising Strategies Environmental Education and Sustainability

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References

2025Advances in Consumer Research 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 2007Answering the Call for a Standard Reliability Measure for Coding Data 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.1992Advances in Consumer Research 1977Content Analysis in Consumer Research 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1989Reliability of Nominal Data Based on Qualitative Judgments

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2022A Conceptual Framework: Creating Competitive Advantage Through Green Communication in Tourism and Hospitality Industry

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Year2013

Typechapter

Published2013-01-01

VenueEAA series

ISSN-L1869-6929

Languageen

Citations8

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ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-658-02365-2_16

openalex_workW34534007

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