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The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research
16 references·1 citing·48 second hop
The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research (2013)The Effectiveness of Green Advertisements…Advances in Consumer Research (2025)Advances in Consumer ResearchAnswering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…Corporate Reputation and Social Performance: The Importance of Fit (2006)Corporate Reputation and Soci…Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…Design for the Environment: A Quality-Based Model for Green Product Development (2001)Design for the Environment: A…CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES. (1997)CORPORATE SOCIAL PERFORMANCE …Shades of Green: A Multidimensional Analysis of Environmental Advertising (1995)Shades of Green: A Multidimen…Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product? (1995)Green or Non-Green? Does Type…Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Buyer Characteristics of the …A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Advances in Consumer Research (1992)Advances in Consumer ResearchReliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …A Conceptual Framework: Creating Competitive Advantage Through Green Communication in Tourism and Hospitality Industry (2022)A Conceptual Framework: Creat…KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.3,146 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2006Corporate Reputation and Social Performance: The Importance of Fit1,074 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 2001Design for the Environment: A Quality-Based Model for Green Product Development672 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited

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1995
Shades of Green: A Multidimensional Analysis of Environmental Advertising
486 cited
  • 1995Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?413 cited
  • Cited by

    • 2022A Conceptual Framework: Creating Competitive Advantage Through Green Communication in Tourism and Hospitality Industry6 cited