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Kundenbezogene Ansätze des Markencontrolling
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Kundenbezogene Ansätze des Markencontrolling (2005)Kundenbezogene Ansätze des Markencontroll…Das Behavioral-Branding-Konzept (2011)Das Behavioral-Branding-Konze…Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement (2009)Aufbau eines ganzheitlichen K…The Concept of Corporate Strategy (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value Maximisation, Stakeholder Theory, and the Corporate Objective Function (2001)The Power of Feelings in Understanding Advertising Effects (1987)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Konsumentenverhalten (2019)
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  • 2011Das Behavioral-Branding-Konzept8 cited
  • 2009Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement6 cited

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