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Non-Store Marketing: Fast Track or Slow? · Study

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ArticleNon-Store Marketing: Fast Track or Slow?

John A. Quelch1981

Article1981

Non-Store Marketing: Fast Track or Slow?

John A. Quelch · Hirotaka Takeuchi

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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1982Retail positioning strategies for the 1980s 1987In-home shopping 1999A Model of Factors Affecting the Growth of Retailing on the Internet 1986New technology in UK retailing: Issues and responses 1994Electronic decision aids: Integration of a consumer perspective

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Year1981

Typearticle

Published1981-07-01

Languageen

Citations36

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ShelfMarketing and Advertising Strategies

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openalex_workW34801087

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